Corporate Strategy for Digital Venture Creation
1 min readJul 23, 2019
Over the past six and some odd years, I’ve been involved in a handful of corporate innovation projects and seen many more go from concept to launch. As with anything, some were better than others, but they shared a few defining characteristics.
- They took too long to get to market.
- They cost too much money.
- There was an aversion to product risk.
Problematic for several reasons, so let’s break them down.
Time to market is critical.
Seasoned startup founders know, launch early, test, iterate — this gets lost once you get into corporate.
An unnecessary amount of time goes to the planning phases of the project. Validating research with more research is standard practice and often unnecessary.
